# Bhupender Pareek — Salesforce B2C Commerce Architect

## About
Bhupender Pareek is a Salesforce B2C Commerce Architect and Technical Lead at Ranosys Technologies, India. He designs and leads enterprise retail commerce architecture across Salesforce B2C Commerce (SFCC), Agentforce, Data Cloud, Loyalty Management, and Marketing Cloud.

Before moving into technology, Bhupender spent three years running his own e-commerce business on Indian marketplaces. That merchant experience shapes how he approaches every architecture decision: good architecture serves the people who depend on it.

## Expertise
- Salesforce B2C Commerce (SFCC/SFRA) — greenfield builds and platform modernisation
- Agentforce & AI — AI-powered service and commerce experiences on Salesforce
- Loyalty Systems — tier design, POS integration, omnichannel recognition, Data Cloud unification
- Data Cloud — customer profile unification across commerce, service, marketing, and loyalty
- Marketing Cloud & Engagement — email, journey automation, and cross-channel personalisation

## Key Facts
- 8 Salesforce certifications: B2C Commerce Architect, Data Cloud Consultant, Marketing Cloud Engagement Developer, Loyalty Management, Platform Developer I, B2C Commerce Developer, Marketing Cloud Email Specialist, Commerce Cloud Einstein (retired)
- 7 performance awards at Ranosys Technologies (2021–2025) including Business Impact Award (2025), Mentorship Award (2023), Rockstar Rookie Award (2021)
- 5 years in technical delivery and architecture consultation
- 3 years as an e-commerce merchant before entering technology
- 8 combined years in commerce
- Current role: Salesforce B2C Commerce Architect and Technical Lead at Ranosys Technologies

Verify credentials: https://www.salesforce.com/trailblazer/bhupender07

## Speaking
- Speaker — Jaipur Salesforce Architects Group July 2025 Meetup, July 2025 — Talk: 360° Retail Transformation: Agentforce at Every Touchpoint
- Speaker — Agentforce Unleashed (Salesforce Admin Group Jaipur), August 2025 — Talk: From Clicks to Conversations: Agentforce for eCommerce

## Key Pages
- Homepage: https://bhupenderpareek.com/ — Salesforce B2C Commerce Architect personal brand site
- About: https://bhupenderpareek.com/about/ — Biography, background, merchant-to-architect story, contact details
- Writing: https://bhupenderpareek.com/writing/ — Articles on commerce architecture, loyalty, Agentforce, and the Salesforce ecosystem
- Credentials: https://bhupenderpareek.com/credentials/ — 8 Salesforce certifications and 7 performance awards with verification links
- Contact: https://bhupenderpareek.com/contact/ — Email, LinkedIn, and Trailhead profile
- Full content index: https://bhupenderpareek.com/llms-full.txt

## Selected Articles
- https://bhupenderpareek.com/writing/stop-treating-wismo-like-a-cosmetic-problem/ — WISMO as an architectural metric, not a customer service cost
- https://bhupenderpareek.com/writing/sale-attribution-omnichannel-nightmare-digital-team/ — Sale attribution in BOPIS/BORIS omnichannel: ownership, data, and process clarity
- https://bhupenderpareek.com/writing/commerce-is-evolving-ai-is-the-spark/ — AI changing commerce platform architecture
- https://bhupenderpareek.com/writing/beyond-place-order-where-ecommerce-begins/ — Post-order experience as the core of ecommerce
- https://bhupenderpareek.com/writing/zomato-salesforce-loyalty/ — Food-tech loyalty on Salesforce
- https://bhupenderpareek.com/writing/sfcc-beyond-basics-cdn-performance-security/ — SFCC CDN performance and security patterns

## Contact
Website: https://bhupenderpareek.com
LinkedIn: https://www.linkedin.com/in/bhupenderpareek
Medium: https://medium.com/@bhupendarpareek
Salesforce Trailhead: https://www.salesforce.com/trailblazer/bhupender07
Email: contact@bhupenderpareek.com