Salesforce B2C Commerce Architect

I build the platforms
retail brands depend on,
after spending three years
as a merchant depending
on them myself.

8× Salesforce Certified · Agentforce · Data Cloud · Loyalty · SFCC B2C

7 performance awards at Ranosys · 8 combined years in commerce

What I do

Commerce Architecture

SFCC B2C implementations for global retail, from greenfield builds to platform modernisation. Headless, multi-market, and everything between.

Agentforce & AI

Designing AI-powered service and commerce experiences on the Salesforce platform. Grounded in real deployments, not conference demos.

Loyalty Systems

End-to-end loyalty program architecture: tier design, POS integration, cross-channel recognition, Data Cloud unification.

Data Cloud

Unified customer profiles that connect commerce, service, marketing, and loyalty data into something the business can actually act on.

Marketing Cloud & Engagement

Customer engagement across email, journey automation, and cross-channel personalisation, designed to work alongside commerce and loyalty, not in parallel.

If you're building something in the commerce or Salesforce space and want to think it through,

Get in touch

I build the platforms retail brands depend on, after spending three years as a merchant depending on them myself.